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Monday
Jun162014

Instagram my #Shoes, #Please

 

If you’re like most people, you enjoy wearing “shoes”. Whether it’s the comfort, style or price, you like a certain shoe. But what if you can “create” your own? In a certain sense, Adidas is making that happen. For the first time ever you will be able to use a picture you’ve taken in Instagram and have it printed on your shoes (as the design). It is the ZX Flux shoe which is a fairly cool, yet modest style. The process will be run through the “Photo Print App,” that Adidas has set to release for iOS and Android in August of 2014. The app will potentially allow you to “imprint the tops of your shoes with any picture you want.” It seems pretty simple right? Officially, here is the press release from Adidas:

“ARE YOU READY? Take the #zflux to the next level with the ultra-innovative photo print app from #miadidas. Print your favorite photos straight on to one of the 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless…”

                Unfortunately, Adidas hasn’t given any further details, most importantly, how they will be doing the printing on the shoe. We can only image the possibilities, direct to shoe print? Dye-sublimation? Hopefully they will be releasing that information very soon! The shoes currently are retailed at $85-$90, yet customizing them with your own image will increase the shoes cost, which could be exponential. However Matt Halfhill of Nice Kicks says, “Brands have been giving customers the ability to customize and personalize their shoes for more than a decade, but this is absolutely game changing. Never has anyone been able to personalize a shoe to this level.” So maybe the rise in price could be worth it. We will just have to wait and see the outcome, and most importantly will the consumer embrace them as Adidas hopes…

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