Print Advertising Revenue Predictions Are In!

Print advertising revenue preditctions are in, and the outlook is very good. The media research company, Borrell, is predicting that out-of-home advertising revenue will more than double by the year 2020 (increasing from $7.3 billion to $18.5 billion). They are expecting continued growth through the next 5 years. 

This is amazing news for sign shops and people looking to break into this section of the print industry. While digital advertising has increased tremendously, consumers are frustrated at the intrusion in their digital lives and seek aid from ad blockers to minimize the number of ads they experience online. This is putting printed advertising in an enviable position and providing big opportunities for print shops to maximize profits. 

To view our sign and banner material, click here!



IT Supplies' Soft Opening at New 2100 Golf Road Location

IT Supplies has moved to a new commercial building just a few blocks from our old offices. The new campus contains a large printer showroom that includes several of the print technologies that we sell including industry-leading brands Epson, HP and Canon.

The printers in our new showroom were on full display during our soft opening on June 6th which was held in conjunction with the Digital Textile Printing Conference. 


5 Days of HP Latex R-Series

Written by Bob Miller – Manager of Color Services and Customer Experience.

As manager of color services at IT Supplies, I’ve seen a lot over my 18 years in the industry.  During this time, there have only been a few pivotal moments where breakthrough technology comes along and shakes up the industry.   The R Series is that technology.

Several weeks ago, I had an opportunity to travel to Boise for operator training on the R2000.  From the moment I walked into the room, it was obvious that this unit stood out from the rest.  Its sleek industrial design with touch screens on both sides let you know that this technology was painstakingly developed to handle the needs of today and tomorrow. 

So what’s the big deal?  The answer is simple.  Latex!

Adhesion and Gamut are no longer a tradeoff:

From day 1 we began testing the new R Series using a variety of different substrates.  These substrates included Foam Board, PVC, Paper, Coroplast, Tango Board, Acrylic, and more.  In every case, we discovered that the adhesive properties met or exceeded our expectations.

Ease of Use:

While the R series has many innovative features, some of the biggest advancements come directly from the automated way in which they handle the latex inks. Using a new feature called macro recirculation, this printer is designed to reduce the maintenance and waste typically associated with white ink.  Macro recirculation allows the white ink to flow from one side of the ink container, through the printer, and back into a separate bladder on the other side of the container.  This frequent circulation of ink keeps the heavier particles from clumping together and clogging the nozzles.  When not in use, the white ink print heads can be easily removed and replaced with recirculating print heads.  Once removed, the white ink print heads can be placed in the recirculation chamber within the printer.  This chamber rotates the print heads when not in use, thus keeping them ready to go at a moment’s notice.  

Other notable advancements contributing to reduced maintenance and ease of use include:
  1. Industrial, user replaceable, thermal print heads
  2. An optical droplet detector that senses when nozzles are out and redirects them as needed. 
  3. Auto print head maintenance
  4. Edge to edge media thickness sensor
  5. Auto skew adjustment between jobs on roll to roll.
In summary, I strongly urge anyone interested in purchasing a new flatbed printer to reach out to myself or any of the knowledgeable commercial sales specialists at IT Supplies.   This printer has so many advancements, that there is no way a short blog post can do it justice.   

To view the spec sheet for this series, click here and to view the R2000 on our website, click here!

HP Shows Off The R2000 at the FESPA Global Print Expo

The revolutionary rigid printing technology that HP announced in March had its debut at the at the FESPA Global Print Expo today in Berlin. The R Series is changing the printing industry with its quality and capabilities. Read HP’s press release below and check out the spec sheet for this series here and view the R2000 on our website here!

From HP

HP Debuts Breakthrough Latex Printer at FESPA


News highlights

  • HP Latex R2000 Printer introduced, featuring HP Latex Rigid printing technology and HP Latex White Ink
  • True hybrid for flexible and rigid printing, accommodates materials up to 2.5-meters/98-inches wide and up to 5-cm/2-inches thick

BERLIN, May 15, 2018 — Today at the FESPA Global Print Expo, HP Inc. unveiled the HP Latex R2000 Printer, the first hybrid solution for rigid and flexible sign and display printing in one device. HP announced its new Rigid Technology at the ISA Sign Expo in March, highlighting how customers will now be able to expand their offering into new, high-value applications while also opening fresh creative ideas and concepts for sign and display.

The first printer in the R Series is the game-changing HP Latex R2000 Printer, which today made its world debut at FESPA at the HP Yesville booth (#3.2 C20). The printers are commercially available beginning next month.



“Anyone who tracks this industry knows today is a major milestone in printing as we unveil the HP Latex R2000 Printer,” said Joan Pérez Pericot, General Manager, HP Large Format Graphics Business, HP Inc. “HP developed this breakthrough technology based on print service providers (PSPs) continued request for an HP Latex printer to print on both rigid and flexible materials using our water-based inks. This introduction is another step forward in how HP creates the best experiences for our customers, continually reinventing the possibilities of print.”

Coupled with the revolutionary HP Latex White Ink –  delivering the glossiest white3 on transparent and colored media – The HP Latex R2000 Printer powers PSPs with ultimate versatility through a single ink set. Applications such as retail, outdoor signage, window graphics, events and exhibitions, decoration and car wrapping are now a possibility.

Advanced engineering and driving high productivity, printer performance specifics include:

  • High-speed quality up to 88 sqm/h (947 sqf/h) – continuous loading
  • High accuracy belt system and productive workflow with 14 automatic independent chambers
  • Reliable flexible printing, leveraging assets from current portfolio, up to 100kg rolls
  • Redesigned HP Latex Inks to achieve vibrant color gamut on rigid while preserving media gloss and feel, and prints with no smell

  • Durable and flexible water-based ink for high adhesion and scratch resistance with a new HP Latex Overcoat3
  • Lower temperatures allowing wide media versatility
  • Automatic maintenance, smart vacuum, and easy loading
  • Productivity enhanced with HP Smart Services

Availability varies by region and country. Please refer to local HP representatives for more information and visit:  

Follow HP Graphics on FacebookTwitterYouTube and LinkedIn.


Canon imagePROGRAF PRO Series Now Compatible with ColorByte ImagePrint Software!


Great news for Canon wide-format users of their imagePROGRAF PRO Series with the new offering of compatibly with ColorByte ImagePrint Software products. This is advantageous to Canon imagePROGRAF users who can now utilize the tools that ColorByte ImagePrint software offering maximizing efficiency and enhanced print quality. You can find the ImagePrint software here and Canon imagePROGRAF PRO Printers here.


From Canon USA

Canon imagePROGRAF Devices Now Compatible with ColorByte ImagePrint Software to Enhance Fine-Art, Photo, Graphic Arts and Technical Document Printing

MELVILLE, N.Y., March 27, 2018 – Continuing to collaborate with third-party business partners to provide end-users with additional tools to expand the possibilities for printing, Canon U.S.A., Inc., a leader in digital imaging solutions, has announced that Canon’s imagePROGRAF large-format printers are now compatible with ColorByte’s two ImagePrint software products: ImagePrint BLACK and ImagePrint R.E.D. While ImagePrint BLACK is exclusive to the imagePROGRAF PRO Series, the cost-effective ImagePrint R.E.D. software can be used be with all devices in Canon’s imagePROGRAF lineup, including the new imagePROGRAF TX Series devices.

When used together, Canon’s imagePROGRAF devices and ImagePrint software enables end-users to maximize the efficiency of their color management process and achieve exceptional output, a critical feature for those who print fine-art, photography, graphic arts, signage, and technical document displays with their large-format printer.

“What is most important to Canon is the ability of our devices to fit the needs of the end-user,” said Toyotsugu Kuwamura, executive vice president and general manager, Business Imaging Solutions Group, Canon U.S.A., Inc. “The devices that we offer our customers are designed to be versatile and accommodating to reputable third-party software, such as ColorByte’s ImagePrint solutions. With these software offerings, imagePROGRAF users can get the most out of their large-format printing process with advanced color management controls and automation tools to further streamline their workflow.” 

Canon imagePROGRAF customers can take advantage of the following features included in both the ImagePrint BLACK and ImagePrint R.E.D. software:

  • RIP (raster image processing) capabilities for advanced control over color, speed, and overall quality of prints
  • Automatic color management – by default, the software selects the correct profile automatically when selecting the paper made by the printer manufacturer
  • Multi-page PDF support including the color management of named colors
  • Image adjustment tools – smart crop, step and repeat, tiling, borders and backgrounds, black & white toning and nesting to name a few
  • Advanced page layout and resizing tools – geared towards the proper handling of photographs, print ready PDF and technical documents
  • Accurate preview shows exactly what your printed page will look like
  • Workflow automation tools
  • Professional print job management spooler
  • Tools for making packaged prints
  • Ability to print directly from a variety of file types including TIFF, JPEG, PSD and PDF

ImagePrint R.E.D.

A key attraction of the new ImagePrint R.E.D. software is its affordability.  ImagePrint R.E.D. is designed for those looking to make superior prints at an attractive price point without the need for the highly customized driver and profile solution offered by the original ImagePrint BLACK software. With advanced color management controls, the same intuitive user interface, and by using the driver that ships with the printer, ImagePrint R.E.D. is available for purchase from ColorByte at an MSRP of $599 for use with printers 24 inches and larger ($399 MSRP for use with printers 17 inches or smaller).*

“ImagePrint R.E.D is an exciting new product. It’s the first time that ColorByte has offered a product to the broader ink jet printing market including the signage and even AEC markets.  We combined the best printing related features and even added some new ones to cover the demanding needs of those using inkjet printing technology.  Our goal was to provide a superior way to print at a very affordable price for multiple markets using ink jet technology,” said John Pannozzo, ColorByte Software President.

ImagePrint BLACK

For those customers looking for more advanced features and controls, including access to over 25,000 custom-built media profiles, ImagePrint BLACK provides an alternative to those needing the very best quality in both color and black-and-white on a wide range of specialty fine art and photographic media and not wanting the expense and complexity of building their own profiles. ImagePrint BLACK is available for purchase from ColorByte starting at an MSRP of $1495 for printers 24 inches and larger (and $895 MSRP for use with printers of 17 inches in size). *

Canon’s Celebrated imagePROGRAF Devices

The Canon imagePROGRAF PRO Series line of large format devices ranges from 17 to 60 inches and are designed to deliver output solutions for photographers and graphic artists who are “equally obsessed” with the printed image. All devices included in Canon’s PRO Series help users achieve spectacular high-quality output and share the same core technologies, including 12-ink channels, embedded color calibration, and chroma optimizer to achieve superb color and anti-bronzing.

A key benefit of the PRO Series is the dedicated ink nozzles for both matte black and photo blank inks, which enable users to seamlessly print on a variety of media without the need to switch between the two inks and interrupt the printing process.  Additionally, the devices offer anti-clogging technology so that if a clog is detected, another nozzle automatically provides backup to prevent wasted prints. A sub-ink tank system allows for continuous prints due to its ability to replace ink without stopping the printing operation – an important feature for those who handle print jobs with long durations.

ColorByte is a gold member of the Canon Alliance Partner Program (CAPP) for imagePROGRAF Large-Format Solutions, an alliance network in which Canon works closely with third-party software companies and industry leaders to offer innovative software solutions to imagePROGRAF customers.

For more information on Canon large format solutions, please visit

For more information about the Canon Alliance Partner Program (CAPP) for imagePROGRAF Large-Format Solutions, please visit

About ColorByte

ColorByte Software is dedicated to the innovation of color management and ink jet printing technologies through software development.  A leader in ink jet printing solutions for photography, fine art, graphic arts, textile and technical document printing, ColorByte offices are located at 234 Crystal Grove Blvd. Lutz Florida 33548.  For more information visit or call 813-963-0241.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine’s World’s Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

Based on weekly patent counts issued by United States Patent and Trademark Office.

*Actual price set by dealers and vendors may vary.